Basketball for Life - Every person can take part in basketball at the level of their choosing.

Culture of Belonging - A diverse range of people feel they belong in our community and are included in our decision making.

Coach Central - Putting our Coaches and Coach development at the heart of what we do.

Operational Excellence - Great experiences for participants, members and customers through ensuring effective people, facilities and systems.

Sustainable Model - Financial, social and environmental sustainability are embedded in our organisation.

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